The Story of Emoties - How It All Began
Hi, I’m Sara - the creator of Emoties.
The idea for Emoties was born out of many emotionally wobbly moments between my son and me. When he was under six, we often found ourselves caught in a whirlwind of big feelings - his and mine. As many parents know, when little ones struggle to regulate their emotions and we as adults are running low on calm ourselves, things can quickly spiral into chaos.
I started searching for ways to help us both. I wanted a way to identify what we were feeling, to give those emotions names and shapes, and to find words to talk about them - even in the heat of the moment.
We explored different tools and activities.
The Zones of Regulation helped us talk about feelings in colours. I would say things like | mummy is feeling in the red (angry) zone) and he knew and connected with what I was feeling and vice versa.
Magnetic faces let us create different expressions to match emotions. This was fun for a while.
And a bingo-style emotions game made learning fun - though it was designed for older children. We love playing games and it's a bonus if we learn too!
I noticed a pattern: most emotional literacy resources were made for children over six. They were brilliant, but they didn’t quite meet the needs of younger ones - or help parents connect emotionally with their children in simple, playful ways.
That’s when I came up with the idea of building a brand around emotions - one that could help children identify feelings through character based storytelling books, understand them using resources like printables and card games, and process them with sensory, colour-matching toys.
Children love colourful, friendly characters they can recognise and relate to. Characters that can help them name what they feel, understand it, and find ways to move through it.
And that’s how Emoties - The Emotion People began.
Each Emotie - like Wobble-Bobble, Appyy, or Pillow - represents a feeling, a colour, an identifiable shape and a way of expressing and soothing that emotion. Together, they help children (and parents) learn that all feelings are okay - they just need to be understood, named, and cared for.
This journey has been one of creativity, learning, and heart. What started as a way to help my own child has grown into a mission to support families everywhere in building emotional literacy from the earliest years.
We’re still growing, still learning, and so excited to share the Emoties world with you - one feeling, one rhyme, one gentle conversation at a time.
💛 Sara
Creator of Emoties – The Emotion People