What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
Big Feelings Deserve The Gentlest Start…
Born out of a wobbly moment (or two)
Hi, I'm Sara - creator of Emoties. The idea started at home, in the thick of big feelings and chaotic days with my son, who was under six at the time. Like so many parents, I'd find us both caught in a whirlwind - his emotions and mine colliding, and neither of us quite sure how to find our way back to calm.I went looking for tools that could help us name what we were feeling - something simple, playful, and young-child-friendly. We tried colour-based emotion zones, magnetic expression faces, and bingo-style games. Each one taught us something. But I kept noticing a gap: most emotional literacy resources were made for children over six. Brilliant - but not quite right for our littlest ones."I wanted something that helped children identify a feeling, give it a name and a shape, and find a way to move through it - even in the heat of the moment."
So I built it. A whole world of characters, each one a feeling - with a colour, a shape, a story, and a way to soothe.
OUR MISSION
Emotional literacy from the very first years
Through character-led storybooks, printables, card games, and colour-matching sensory toys, Emoties People helps children identify what they're feeling, understand it, and find a way through - one rhyme, one conversation, one gentle moment at a time.Because all feelings are okay. They just need to be understood, named, and cared for.Who we’re here for
-
Parents & Carers
-
Nannies & Childminders
-
Mum's & Dads
-
Early Years Teachers
-
Anyone Raising Kids
-
& Of Course....The Kids ❤
NEW:
The Emoties
Kids Club!
A free membership for families who want to raise emotionally confident children. Get practical tools, playful resources, and a little colour in your inbox - before we even launch. Come & Join Us!
For parents, carers,
teachers &
kids!
Meet The Emoties:
A character for every feeling
-
![]()
Appy - the happy emotion
Appy has a smile to melt the hardest of hearts. His zest for life is pure joy and he brightens up the darkest of days.
His positivity is contagious and his funny stories will have you in stitches. He reminds us all that happiness is inside of us to share with the world and not something we have to find. His mission is to plant seeds of happiness everywhere he goes.
-
![]()
Whizzy - the excited emotion
He tornadoes into a room, squeals in delight and bulldozes his way around. You certainly cannot miss him.
What some might feel is “too much” is actually Whizzy’s way of sensing the world around him, finding pure delight and spreading his joy in each present moment. He is great for those who feel stuck or sad by infusing them with his enthusiasm for life.
-
![]()
Lovely - the loving emotie
As her name suggests she has an open heart and gives unconditional love wherever she goes. She has a gift for knowing when someone needs her acts of kindness, her thoughtful words or just a safe space for her to listen. With her love they learn the act of self love. Her love is not always received well by others who are hurt, busy, or have their guard up. Nevertheless, her selfless ability to simply offer love to the world seems to make it multiply.
-
![]()
Cloudy - the sad emotion
His troubles feel extra heavy and he cannot control his watery tears. He shows us that feelings change - just like the weather. Sometimes we are very sad and other times not so sad.
Emotions can go up and down. In fact he shows us that letting out our tears and feelings of sadness helps us feel better. We grow stronger and feel more alive afterwards - just like watering the plants.
-
![]()
Spike - the angry emotion
A character quite misunderstood. He stands for justice and respect. A warrior and protector type.
Yes his intense emotional outbursts can be unpredictable but his fiery disposition reminds adults and parents that during times of high emotion, we must act from a calm and safe space.
-
![]()
Pillow - the calm one
Her calm character radiates her strength and empathy alike. With her deep understanding of healing others' emotions and her role as a promoter of peace, Pillow is the safe space for stronger emotions like Hexi and Spike. She has the patience to bring relief and relaxation to all who seek her calming influence over the sometimes emotional chaos.
-
![]()
Hexi - the frustrated emotion
His character reflects his difficulties when dealing with life’s obstacles - big or small. He feels like a failure when he makes a mistake. The world can feel complicated and overwhelming…. With patience and kindness, Hexi will feel supported and understand that every mistake brings growth that moves him forward.
-
![]()
Ovaltina - the shocked emotie
With her gaping mouth and eyes popping out, her emotion is written all over her face. She has a big personality, a fascination with the world and a curiosity for life. Her motto is “Whaaa! No way!”
She can come across as quite dramatic but through her lens of life, she feels every single detail.
-
![]()
Wobble Bobble - the worrier
The Emotie who gives it his all yet worries he’s still not good enough. He is highly sensitive. His super power is feeling everything which means he is very empathetic but this can also be a big burden as he tries to navigate his own way. Wobble- bobble will overthink and worry for other people. He needs to be reminded that when we breathe we can calm our mind and our body.
